Brand Strategies Brand Consultations Brand Messaging Maps Creative Direction
Webster creative sessions and brand strategy processes are simple and engaging to make it easy for your team to understand, participate and follow along.
"Make every marketing effort count"
LEARN WHY YOU NEED BRANDING:
Your Brand process is much more than a company logo or visual identity. The reality is your brand is more like your reputation and makes up the essence of your entire business venture. The core essence of a well defined brand is often like your conscience and will guide most everything you do throughout your marketing and communications. At Webster we believe your logo and design should be the results of a larger, clearly defined brand strategy.
As a smart business owner you likely have an awareness of marketing and branding, and you and your team will be looking to initiate some type of marketing Action (square A seen below). If there is a large budget you can easily hire a full service agency to take you through all 4 steps seen below.
The Problem: Small businesses and start ups with more limited budgets will often skip steps B and C and attempt to go straight to the production (P) step to get their project moving. Action/Projects refer to any marketing effort such as radio, television, print advertisements, videos, websites etc. These risky short cuts will catch up over time and cause your brand message to be scattered and inconsistent if the brand is not clearly defined and the creative aligned with that.
Promotion needed for brand.
– Core identity
– Internal culture
– External reputation
– Logo, Visual Identity
– Implement brand
– Creative direction
– All Marketing efforts
– Graphic Design
– Web Design
– Video / Photo production
– Events etc.
In order for your brand to rise above the landscape and be noticed, you must have a clear, defining message. Each and every marketing effort is brand communication and should follow all 4 steps above.
"Stand out with a defined brand message."
We specialize in the Brand (B) step. From here we can also assist in the Creative (C) step with ways to implement the brand and campaign messaging into more effective and compelling marketing efforts. We will also guide you to trusted an reputable contractors who are doing the best work in our region for all of your production (P) needs and deliverables.